Research & Projects
Ongoing Projects
Project Lead:
Leonie Niemuth, MSc.
Project Duration:
01.01.2026 - 30.06.2027
Cooperation Partners:
University of Innsbruck - Department of Sport Science
(MMag. Elisabeth Happ, PhD & Univ.-Prof. Dr. Ursula Scholl-Grissemann)
Funding Agency:
State of Tyrol: Tyrolean Young Researchers' Funding Program
Project Description:
In recent years, tourism in the Alpine region has been influenced by the trend of an active lifestyle. An active lifestyle, which includes physical activity in the form of recreational sports and active mobility (walking, cycling, e-biking), complemented by various health-related behaviors (e.g., healthy eating), is becoming increasingly important both in everyday life and during vacations. However, the target group of active vacationers has not yet been studied in terms of their consumer behavior in Alpine tourism destinations.
The aim of this project is to investigate the individual, motivational, and infrastructure-related factors that shape the consumer behavior of active vacationers in Alpine tourism destinations.
To achieve this goal, a qualitative approach will be employed—consisting of "mystery shopping" in Alpine tourism destinations and qualitative gondola interviews with tourists on-site.
The results of this research aim to serve as a foundation for critical rethinking. Based on the analysis of the current service offerings in Alpine-urban destinations and the findings from the gondola interviews, adjustments to existing approaches and innovative ideas for the development of new offerings for active vacationers in Alpine-urban destinations will be gathered.
Completed Projects
Return to Sport - Extended Reality
Non-Destructive Measurement of Ligament Stretching Suitable for Intraoperative Application
FEGEMI - Female Football Players in Relation to Genetics, Menstrual Cycle, and Injury Risk
World Mountain & Trail Running Championships 2023: Impact of Long-Distance Running in Extreme Environments on Thermoregulation, Cardiac Changes, and Blood Coagulation
Performance and Metabolic Changes in Climbing After Ischemic Preconditioning
Thermoregulatory Changes During Intense Physical Activity in Cold Environments - A Pilot Study
Impact of Hyperoxic Preconditioning on Performance in Acute Hypoxia
Effect of the Thrombin Inhibitor Argatroban on Viscoelastic Laboratory Tests: An In-Vitro and Retrospective Study
In-Vitro Determination of the Optimal Fibrinogen and FXIII Ratio for Fibrin Polymerization
Runner's Knee: Searching for Causes and Treatments
The Anterior Cruciate Ligament: Development of a Method to Assess Its Mechanical Properties in Humans
Meniscus Tears: How Efficiently Can They Be Treated with Meniscus Sutures?
Intramuscular Connective Tissue and Its Role in Muscle Function Loss in Older Age
Health Tourism Focusing on Active Lifestyle End Consumers in Alpine-Urban Destinations
DiVOMo - Digitalization of On-Site Tourism Mobility
VOMO - Experience Design of "On-Site Mobility"
"Digital Detox": The Digital Break as a Health Tourism Product
COVENT: Effects of the Covid-19 Pandemic on Aspects of the Organization of Sports Events in Tyrol
Leisure Sickness: The Phenomenon of Falling Ill During Leisure and Vacation
TALE - What About Us?
Sports Integrity - Development and Implementation of a Sports Integrity Seminar with the International Ski Federation (FIS)
Evaluation of Anti-Doping Measures by the Winter Sports Federations IBU and FIS
Doping in Para-Sports: Knowledge, Attitudes, Willingness, and Reasons
I-VALUE: Sport Values in Every Classroom
Evaluation of the Effectiveness of the "Anti-Doping School Program for Youth Elite Sports Models and Sports Schools"
Do Anti-Doping Interventions Work? A Comparative Intervention Mapping of Anti-Doping Programs in Austria, Russia, South Africa, and the UK
Life After Doping: Effects of a Doping Violation on the Biopsychosocial Health of Athletes